Boosting e-shopping in Vivid Money
2022-2023 / b2c / mobile
I led design efforts in a 0-1 project of implementing e-shopping in Vivid app. Through iterative experimentation, it resulted in 70% increase in affiliate purchases.
Raising efficiency of work with business partners in Alfa-Bank
2020-2021 / b2b / web / mobile
I enhanced the payments UX in online bank and mobile app by optimizing the key scenarios of interacting with counterparties.
Solving growth problems of b2b bank with design sprint in Alfa-Bank
2020-2021 / b2b / mobile / redesign
As a design lead, I managed the redesign of Alfa-Business. With a team of 5 ICs I created a system for product growth needs.
I've always been most inspired working at the intersection of business strategy and design. Having a degree in mathematics, I enjoy building holistic systems and using my strategical mindset when collaborating with product teams.
I excel in designing digital products in various setups: as IC and manager; in b2c and b2b; in startups and enterprises.
I thrive in UX experimentation and developing a holistic digital experience for users.
I have led design work of five 0-1 products in Vivid Money: social network for investors, in-app shopping, onboarding for new b2b branch, etc.
I led a team of 5 fantastic product designers at Alfa-Bank and mentored 40+ designers outside work.
My main motivation of creating digital experiences is to provide people with more opportunities. I believe that human potential is limitless and the mission of digital environment is to nourish it.
How I got my UK Talent visa in 2024 (ru)
The role of product designer
Mentor at Meander
Mentor at ADPList
A discipline for designers: why metrics matter
Mentorship: advancing your design career through helping others
Author at Product Design course (ru)
Author at UX Design course (ru)
Empathy in b2b products (ru)
Feel free to contact me:
Email → natalia.treskova@gmail.com
Linkedin → https://www.linkedin.com/in/natalia-treskova