Boosting cashback efficiency in Vivid Money
2022-2023 / b2c / mobile
I helped to 2x reduce costs on cashback through a series of UX and product experiments with shopping mechanics.
Solving growth problems of b2b bank with design sprint in Alfa-Bank
2020-2021 / b2b / mobile / redesign
As a design lead, I managed the redesign of Alfa-Business. With a team of 5 ICs I created a system for product growth needs.
Raising efficiency of work with business partners in Alfa-Bank
2020-2021 / b2b / web / mobile
I enhanced the payments UX in online bank and mobile app by optimizing the key scenarios of interacting with counterparties.
I've always been most inspired working at the intersection of business strategy and design. Having a degree in mathematics, I enjoy building holistic systems and using my strategical mindset when collaborating with product teams.
I excel in designing complex products in various setups: as IC and manager; in b2c and b2b; in startups and enterprises.
I thrive in UX experimentation and developing a holistic digital experience for users.
I have led design work of five 0-1 products in Vivid Money: social network for investors, shopper experience, onboarding for new b2b branch, etc.
I led a team of 5 fantastic product designers at Alfa-Bank and mentored 40+ designers outside work.
My main motivation of creating digital experiences is to provide people with more opportunities. I believe that human potential is limitless and the mission of digital environment is to nourish it.
How I got my UK Talent visa in 2024 (ru)
The role of product designer
Mentor at Meander
Mentor at ADPList
A discipline for designers: why metrics matter
Mentorship: advancing your design career through helping others
Author at Product Design course (ru)
Author at UX Design course (ru)
Empathy in b2b products (ru)
Feel free to contact me:
Email → natalia.treskova@gmail.com
Linkedin → https://www.linkedin.com/in/natalia-treskova