Hey, I am Natalia. I love solving complex products challenges.

Hey, I am Natalia. I love solving complex products challenges.

I've spent 8+ years in product design driven by curiosity and persistence. I used to work with established products like Alfa-Bank, the biggest private bank in Russia, and with rapidly changing startup environment at Vivid Money, Berlin. In 2024 I obtained a UK talent visa.

I led a design team at Alfa-Bank transforming the b2b clients' experience. Combining the work of a manager and an IC, I mananged the process of b2b app rapid growth, created a chat with clients for the use of 40+ product teams, enhanced the hiring process during a period of team active growth (20 to 100 designers), led UX patterns activities within the design system.

Later, I transitioned to Vivid Money, a fintech startup on EU market. I helped the company in the search of the product market fit leading design for 5 0-1 products and improving the existing ones.

Beyond design, I am passionate about good books, regular sport, art, and cool business cases.

My principles

Ownership

I consider myself as the product co-owner, focusing on impact and value delivering.

Holistic experience

I create experiences not for users, but for people who use digital products living in offline world.

Team player

I believe in open communication with other product people as the most efficient way to excel the product quality.

Impact

My main goal in to deliver impact in real life and make the world better through my work.

2021 – 2024

Vivid Money

Senior Product Designer

2020 – 2021

Alfa-Bank

Lead Product Designer

2018 – 2019

Alfa-Bank

Product Designer

2018

QIWI

Product Designer

2016 – 2017

Aizel

Web Designer

2014 – 2015

Usethics

UX Analyst